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Bargain business gets brisk
When times get tough, Mainers flock to discount stores to stretch their dwindling dollars.

By BETH QUIMBY, Staff Writer
July 15, 2008

Darcy Willette of Cape Elizabeth walked out of the Family Dollar Store in Mill Creek Shopping Center on Monday loaded down with several bulging shopping bags.

She opened them to reveal bottles of detergent, rolls of paper towels and toilet paper, stain remover, garbage bags, toothbrushes, pillowcases, bleach and assorted toys for her daughter and her two friends. Willette said she paid $40 for her haul, about half of what she would have spent at big-box discount retailers.

"I just discovered this store three months ago," said Willette, who now shops there at least once a week.

With gas and food prices surging, Willette is among the legions of shoppers who are looking for bargains. As a result, discount stores are finding a silver lining amid the falling consumer confidence and bad economic news: increased sales.

Maine's roughly two dozen national and independent discount chains and stores see strong sales in an uncertain economy, said Jim McGregor, director of government affairs at the Maine Merchants Association, which represents about 500 retailers. And the merchants themselves say business is brisk.

Despite the housing slump and surge in gasoline and food prices, retail sales have been strong. The Commerce Department reported retail sales for the three-month period ending in May were up 2.6 percent from the same period a year ago, with some of the increase attributed to tax rebate checks. The department is scheduled to release June numbers today.

Some June numbers from individual retailers: Family Dollar Stores Inc., a national chain of 6,562 stores based in Matthews, N.C., reported an 8 percent increase in sales over the year before. Wal-Mart Stores Inc. reported sales were up 6 percent, and Costco Wholesale Corp. saw sales increase 9 percent.

"Business is good overall," said Ham Marden, whose family operates Marden's, a chain of 14 salvage and surplus discount stores based in Waterville.

Business also is booming at the Dollar Store Market, a chain of three Greater Portland discount stores where everything costs $1.50. The stores specialize in party supplies and greeting cards, said Elaine Sjoquist, a co-owner.

"We've seen a real rise in the number of customers that are bypassing Hallmark and I-party to see if they can get the same items from us for only $1.50,' said Sjoquist.

She said sales of greeting cards were up 4 percent through June this year over last. Gift bag and tissues sales are also doing well.

"We sold 2,000 more greeting cards between this January and June compared to the year before," Sjoquist said.

She said the surge in card sales goes hand-in-hand with shaky financial times. In down economies, people tend to skip the gift and send a card instead, and often a nicer card than they normally would, Sjoquist said.

"Because at least it is better than nothing," she said.

Reny's, a chain of 14 Maine discount stores operated by R.H. Reny Inc. in Newcastle, is seeing a similar trend.
"People are looking for bargains," said John Reny, chief buyer for the chain, which sells everything from brand-name swimsuits to olive oil at discount prices.
Food sales have seen the biggest increases, Reny said. A recent special on baked beans brought in huge crowds, with customers buying entire cartons to stretch their food dollars. He said the company's newly expanded Bridgton store is seeing brisk sales from the tourist trade.

Maine's outlet malls also are seeing strong sales. Lynn Smith, marketing director for Kittery Outlet Association, said the 120 outlet stores that line Route 1 are benefiting from the weak dollar and from Canadian shoppers whose buying power has expanded considerably in the past few years.

"It has been strong with sales comparable to last year," Smith said. She declined to provide specific sales and customer traffic numbers.

Tom Yake, a retail analyst with Yake & Associates... in Kennebunk, expects retail sales to remain strong at least through the summer. Yake said with back-to-school season coming up, stores that sell children's clothing and school supplies should do well.

"Customers may not have a lot of disposable income, yet they still have to buy staples," he said.

Some shoppers say their habits have definitely changed. Sopha Volent of South Portland said she makes a point of checking out items at the Mill Creek discount stores before visiting other stores in the plaza.

"It is definitely worth the walk (across the parking lot) if I can save money," she said.

Excerpt From: Portland Press Herald, July 2008


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Newcastle, Maine 04553

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